behold a candlestick all of gold, with a bowl upon the top of it, and his seven lamps thereon, and seven pipes to the seven lamps, which are upon the top thereof: And two olive trees by it,
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"Israel? Aren't they the orange producers?"
Coca Cola changed its logo many times along its history; yet, it never had deviated from its peculiar graphics and signature red color. If they adopted blue they would be accused of surrendering to Pepsi Cola. Branding 101, Marketing 101.
In 2013, Israel is performing just that, un-branding its Nation Branding.
"Israel? Aren't they... Who are they?"
At first sight, the events related to the Jaffa Orange brand may look sophisticated. Looking closer, for example by noting the birth of the alternative Shamouti brand, one understand that this is the sophistication of savages saying: "I have the strength to kill you; hence I am right." Rebranding Jaffa Orange as Shamouti Orange by the Zionists equals to their nuking their own leg. They have recognized Palestinian authority on the issue.
Thus, religious Israelis look at the emblem as a foreign one, pagan down to its Roman base. Secular Jews never considered it a proper brand; the artifact's solidity reminds of a tank. Instead of inspiring, it reminds one of Israel being nothing but a Zionist military stronghold. People want a civilian life; they don't need to be remembered of the army on every official document.
Expectedly, ways to refresh this spiky brand were searched. Expectedly, this was done as unsophisticatedly, as clumsily as with the Jaffa Orange. The large picture above shows several emblems adopted by various government ministries. Who is who? Doesn't matter. The point is that they are clearly destroying the brand, destroying the broadcast image of the State towards its citizens. Many official documents are issued these days with the alternative unofficial emblems, without showing the menorah. "What is Israel?" Israelis are questioning now.
"I have the strength to kill you; hence I am right," said the State of Israel and committed suicide.
* In a strange development, the traitor was insulted by Bolivia. The name of the country is a deformation of Bolivar, the general's name. "Bolitas" (self-used nickname for "Bolivian")—as all other Western Humanist states—respect nothing except the yellowish, shiny reflections of light on the golden calf.
** Modern Hebrew uses "tapuah zahav," "tapuz" in its short form, to design oranges. "Tapuah" is a generic term denoting a round fruit growing in a tree. If used as a standalone word, it refers to an apple. Thus, "tapuah zahav" can be translated as "golden fruit" or "golden apple."
+ This is a typical Zionist approach. After Ariel Sharon scandalous semi-assassination for his attempting to sign a peace agreement, Tel Aviv's largest waste dump was named after him (see E1: Trashing Evil).
++ Halakha is the Jewish religious law, a body of legislation parallel to Muslim Shar'ia. Its most comprehensive text is the "Shulchan Aruch " published by Yosef Karo in 1563. The name means "Set Table" and is the most extensive Code of Jewish Law. It generally follows Sephardi traditions. Shortly afterwards, Rabbi Moses Isserles published his notes to the "set table," usually known as "mappah" (tablecloth). The combination is an acceptable way of solving liturgical discrepancies among the bulk of Jews, namely Sephardic and Ashkenazi. Ultra-Orthodox parties oppose bringing civil actions to Israeli courts because they decide outcomes by applying Israeli law rather than Jewish-Halakha. Rejecting the legal system equals rejecting the foundations of the State of Israel, and thus discloses these parties intention of founding a future Halakhic state, based on the Talmud.
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